Every silly SEO expert likes to give their weird advice about duplicate content. They talk about duplicate content being a “myth”. They refer to Google’s Webmaster Blog as though Google is going to tell you the truth about how to manipulate your way into the top search results. That just doesn’t make any sense to me at all.
Google is actually referring to something that effects very few “internet marketers”.
Google discusses how to deal with duplicate content on your site in their blog post about it. Those that use Adsense as their main revenue source should pay attention to this.
What about those that don’t use Adsense at all?
What about content marketers that syndicate videos, articles, press releases, and blog posts?
Their blog post doesn’t apply to us directly and they don’t discuss our main concerns at all.
They reveal some slightly relevant details, but unless you make your money through content sites, I’d recommend not wasting your time reading it.
The advice here applies to “us”.
This is what the duplicate content penalty means to you.
When it comes to content marketing: Google is only going to give you credit for the first 3 or 4 times it finds your article, video, press release, or blog post if it is exactly the same as the other versions.
This means that you can submit an article to 300 directories and you’ll get credit for 3 or 4 of them. After that Google says “I’ve already seen this one, so you get no credit for it”.
The fresh links you get don’t count at all.
All of the times it’s been published won’t count.
That’s where content spinning comes in, yet every single content spinner available does it wrong.
All popular content spinners do it wrong and there’s a much better way.
The time has come to finally solve these problems. NOW.
The Problem And The Solution.
When you put out an article, you only get credit for the first few that Google finds.
This is what happens when you submit an article or other type of content. Google knows that the others are there. In fact, it even indexes them.
It just never shows them for the search results of the keyword you target.
To see it, search for the title of one of your articles like this: “your title here”. By putting quotes around the title, you’re telling Google to only provide results that have that exact phrase in the exact order that you ask for it.
You’ll see a lot of times that Google has discovered your article. Yet, It shows only the ones that have the most authority when someone searches the keyword term you’ve targeted.
You can easily fix this.
Spin your content.
Spin your content properly and Google doesn’t see duplicate content at all. It sees a lot of original content.
That gives you better results, more backlinks, and most importantly, it gives you what article marketing is supposed to give you in the first place – measurable results for your efforts.
The whole idea of article marketing is to get your content put out by others for more links and traffic.
Every article should get posted more than once by other webmasters. If you spin your content the right way, that should happen for many of the directories and you’ll get credit for the first few times your article is picked up by sites, on top of the credit you get from the directory posting.
This is MUCH better than simply submitting a single article to dozens or hundreds of directories to only get credit for 3 or 4 of them.
Here are 2 key benefits of spinning your content (not just articles)
1. Better results.
2. Targeting multiple keywords
Getting results is the reason we spend time writing content, blogging, creating videos, etc…
Why would anyone be satisfied with 3 or 4 backlinks from a great article?
Targeting more than one keyword term is great and reduces the amount of work you have to do.
With a single video, I targeted 5 keyword phrases and ranked in the top 3 for 3 of them within 4 hours. That is a measurable result!
Most Content Spinners Do It Wrong.
Spinning software the way most programs do it will limit your results.
Their focus on spinning words or terms is not the best way to do it.
The more automated they are, the less readable your content ends up.
It pulls words from a Thesaurus database to find ones that can stand in for the words you used when you originally created the content.
Software isn’t smart enough to follow the way a human reads text.
Seriously, the English language is one of the most complicated languages in existence. Software can’t “do it for you” the right way.
Semi-automated ones take a lot of time to find words to replace yours.
The Spin Wizard addresses this.
The solution was to have the core spinning function be based upon sentences, with word and phrase spinning added in to make content more unique.
All you do is rewrite what you’ve said in a different way.
It’s also a lot easier to rephrase what you’ve said.
Google Is Not As Smart As Most People Think!
In 2006, I announced the death of the link exchange.
The funny thing is that just a few months ago, I found a very competitive keyword being dominated through link exchanges as one of their core link building method.
If you do a search for “Make Money Online”, you’ll find a Blogger blog at #1.
On the bottom, you’ll find people they trade links with. You’ll also see link exchange partners in their “blogroll” on the right side of the blog.
I couldn’t believe it.
Link exchanges don’t work well, but they do still work.
Realize now that Google isn’t as smart as we think.
We focus on their ability to “figure out” what we do when trying to build links.
We all give them far too much credit.
Win With Duplicate Content.
Calling it a duplicate content penalty is not exactly right. It’s not a penalty, it’s just Google’s way of ranking sites.
Google picks the most relevant version.
It picks sites with authority first. Sites like EzineArticles, ArticlesBase, YouTube, Viddler, PrWeb, Webwire, Squidoo, and Hubpages have a very high level of authority and you’ll find them ranking for longer keyword phrases very easily.
You should also build links to all of your content. RSS feeds, Social Bookmarks, and blog posts are great locations to send some link love to your content and get them to rank better.
This doesn’t just apply to content you put out, but to duplicate websites or web pages. Build more links and outrank the originals. It indicates to Google that you are the authority, not the original.
Giving your content a thorough spinning will help, too. If you do that, there’s no issue with it being a duplicate.
The Spin Wizard is available for free and lets you spin by sentence AND by word or term. It is also the only one that gives you the ability to spin the text associated with numerous types of content: Videos, Articles, Press Releases, Podcasts, RSS, Social Bookmarks, Classified Ads, and Web Directories.
This is a controversial topic amongst marketers, so please share your thoughts in the comments section.